AMS-WMC 2013: Melbourne
The Australian Marketing Science
Academy World Marketing Congress was held in Melbourne in 2013. With the
support of the PSA I was able to attend and give two papers which I had
authored and had been accepted. One paper was on authenticity in marketing; the
other was on consumer religiosity (when people treat a the consumption of a product
like a religion).
The conference was held in the
centre of Melbourne in a hotel that was so expensive ($240/night conference
rate) I could never have afforded it. So I stayed in St Kilda, a tram ride away
for about $100/night on average. However this meant that I needed to wake up
extra early, because (that's right folks) BOTH my papers were on first thing in
the morning!
I was able to re-encounter
academics from around Australia who I had seen at other conferences. I noted
their names so that I could run them past my supervisor as potential examiners.
One lady from South Australia had been to three of my talks over the last 4
years! I was impressed. I was also able to intro duce myself to other early
career researchers and some very established names in the field.
The outcomes (besides gaining a
kilo or two from all the mini-cupcakes they served for morning and afternoon
tea):
- I am in discussions with an
American academic who is editing a series of short, business oriented marketing
books about authoring one on authenticity;
- My head of department was there
and attended one of my talks (and seemed to like it) so I was able to engage
him in my research;
- A session on industry engagement
with academia was very interesting, and demonstrated methods and roadblocks to
companies and universities working together from a variety of perspectives.
Although this was not immediately useful to me, I did earmark the information
for future use.
Thank you PSA for helping me out.
It made a BIG difference.
Regards,
Nathalie Collins
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