Friday, July 26, 2013

PSA Travel Award Report- Nathalie Collins

AMS-WMC 2013: Melbourne

The Australian Marketing Science Academy World Marketing Congress was held in Melbourne in 2013. With the support of the PSA I was able to attend and give two papers which I had authored and had been accepted. One paper was on authenticity in marketing; the other was on consumer religiosity (when people treat a the consumption of a product like a religion). 

The conference was held in the centre of Melbourne in a hotel that was so expensive ($240/night conference rate) I could never have afforded it. So I stayed in St Kilda, a tram ride away for about $100/night on average. However this meant that I needed to wake up extra early, because (that's right folks) BOTH my papers were on first thing in the morning!

I was able to re-encounter academics from around Australia who I had seen at other conferences. I noted their names so that I could run them past my supervisor as potential examiners. One lady from South Australia had been to three of my talks over the last 4 years! I was impressed. I was also able to intro duce myself to other early career researchers and some very established names in the field.

The outcomes (besides gaining a kilo or two from all the mini-cupcakes they served for morning and afternoon tea):

- I am in discussions with an American academic who is editing a series of short, business oriented marketing books about authoring one on authenticity;
- My head of department was there and attended one of my talks (and seemed to like it) so I was able to engage him in my research;
- A session on industry engagement with academia was very interesting, and demonstrated methods and roadblocks to companies and universities working together from a variety of perspectives. Although this was not immediately useful to me, I did earmark the information for future use.

Thank you PSA for helping me out. It made a BIG difference.

Nathalie Collins

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